DESCRIPTION

This session examines the “attention economy,” where digital platforms monetize user engagement by harvesting data (searches, likes, time spent) to craft targeted ads. It explores how cognitive biases—mental shortcuts shaping perception—are exploited by creators to hook audiences, often unconsciously. By dissecting the strategies used on us, participants learn to resist manipulative content and reclaim agency over their attention and choices in an increasingly algorithm-driven world. 🔍💡